Ecos founder sipping on a delicious freshly cracked coconut in Jamaica. Not quite as tasty as Ecos, but close!
Ecos: A Brand with a Mission
I founded Ecos Beverages in 2011 after working for a beverage company for 4 years that was bought by Coca Cola. Not wanting to answer to 5 new bosses, write TPS reports and ask before I could tie my shoes, I decided to strike out on my own, find the highest quality, best tasting coconut water and create a brand and company that valued nutritional quality, environmental stewardship and social justice above all.
Ecos's coconut water is uniquely sourced from the less common and more flavorful "Num Hom" coconuts - translated that means "aromatic" - from farms in coastal southwest Thailand. The farms use traditional organic growing methods, i.e. they do not use pesticides or agro chemicals, and they are non GMO (to be clear, there are no GMO coconut palm trees). The palm trees grow just fine by themselves if they are left to nature and tended with care.
This means Ecos is able to source organic grade coconut water without having to deal with costly certification and bureaucracy. By not needing to pay certifying agencies, Ecos is able to pay nearly 50% more for its coconut water to help ensure sustainable farming and living wages. More money in farmers' pockets is a part of Ecos's commitment to social justice.
Ecos is packaged in the most eco-friendly aseptic packaging available, and UHT processed with the environment, taste and nutritional quality in mind. Truly raw coconut water ONLY comes from a freshly cracked coconut. Freezing or using extremely high pressure (HPP) to process coconut water effects it at the cellular level and often leads to early onset oxidation and enzymatic leaching, known as "pinking". Also, these processes usually require constant refrigeration and a highly plasticized packaging, demands I cannot in good conscience put on the environment. Mother Nature and truth come before profits. Always.
Ecos will always provide the best quality and taste, and do so in the most environmentally and socially conscious ways possible. I look forward to a bright future for Ecos and some wonderful things coming in 2015!
John Ross Ferrell
Ecos Founder & Coconut Connoisseur
"Stay hungry. Stay Foolish." - Steve Jobs & the Whole Earth Catalogue